As the Marketing Assistant at ICA/Boston between August 2025-26, I supported Social Media, Web, and Email Communications channels.

  • 16% increase in eNews subscribers during tenure.

  • 5% increase in social media following during tenure.

  • Maintaining icaboston.org: uploading events, exhibitions, collection artworks and rotating featured events, promotions, memberships and more on the homepage.

  • Initiated the College Ambassador Program: Developing, recruiting, mentoring, editing and coordinating with college influencers to support social media postings promoting the museum and the University Membership Program.

ICA/Boston Work + Content

Select Social Media Posts

Interview with AAMARP Artist Susan Thompson in promotion of exhibition Say It Loud: AAMARP, 1977 to Now. Coordinated with curatorial team to set up interview. Self filmed and edited.

College Ambassador Program video produced by Ivy Chen, Student at Northeastern University. Coordinated recruitment, video content, editing and posting timeline.

Interview/exhibition deep dive with ICA/Boston Curatorial Assistant Meghan Clare Considine in support of exhibition Portia Zvavahera: Hidden Battles / Hondo dzakavanika. Cross departmental coordination of filming and editing script. Self filmed and edited.

Trend tracking to build social media momentum and engaging in a “90s” trend on social media. Using archival footage and assets, self edited.

Series of artist highlights of exhibiting artists in Say It Loud: AAMARP, 1977 to Now, promoting the exhibition in its last week on view. Working with curators to research and compile archival material, taking notes to create copy for social media, image selection and captioning, working with design to create graphics. Departmental coordination building social media calendar to space out with other content.

Promotional video using archival footage of Juneteenth celebrations in 2025 to promote Boston Ujima Project’s Juneteeth 2026 event at the ICA. Provided footage and coordinated with events team on content. Self edited.